SINCE MATERIALISING IN 2004, Jay Smith’s Deviant UK has established itself as a force to be reckoned with on the Dark Alternative scene. The critically-acclaimed debut album ‘Barbed Wire Star’ was released in September 2006, spawning the anthemic club hits ‘Raptured Saints’ and ‘Access Denied!’. Their unique sound is powerful, distinctive and instantly accessible. This band is defined onstage – perpetually on tour, they have taken in the length and breadth of the UK, Mainland Europe and the USA [opening for Project Pitchfork on their 18 date 2009 tour & as part of the 20 date ‘Theory Of Revolution Tour’ in October/November 2012].
Quintessentially English and proud of it, Deviant UK is masterminded by devilish singer, songwriter and frontman Jay Smith (“a true showman with an ego the size of a planet” – Rocksound Magazine). a cartoon pop star and a self-confessed minor celebrity who never fails to provoke a reaction from the underground scene he calls his own. Driven by a distinctive image and huge stage presence that works hand-in-hand with the music to present a total package, the influences are worn proudly on the sleeve. However, Smith has taken the sum of those mythical parts and created a sound that is truly his own. With an unwavering belief in the value of the ‘pop star’ Smith engages audiences head-on with a bacchanalian confidence that is equal parts arrogance, charisma and psychosis.
Musically, this is dark electro pop with a jet black heart, fusing pumping electronics to dance-floor beats while Smith’s frozen, angst-ridden vocals coat every song in ice. Walking a singular path that weaves between EBM, Goth & 80s electro, there is a rare understanding of pop science that stands Deviant UK head and shoulders above their peers – a fact that didn’t escape the attention of some of the scene’s biggest names, appearing as guest vocalist on DAC#1 hits with Peter Spilles of Project Pitchfork [‘Journey’], Rotersand [‘Mission’] & EBM legends Tyske Ludder [‘For Their Glory’].
The aptly-titled and hotly-anticipated second Deviant UK album ‘Very. Bad. Things’ arrived in 2011, preceded by European club anthem ‘Wreckhead’ [featuring club remixes from the likes of Grendel and Assemblage 23]. Both releases topped the alternative charts in the UK and earned superb critical acclaim across the globe. Showcasing a more aggressive, muscular and ‘rock’ sound, the ‘Very. Bad. Things’ album saw Deviant UK rightfully acknowledged as a leader of the revitalised UK scene and move into the major league.
Bigger. Harder. Better. Exponentially. The Deviant star continues to rise and developments behind the scenes suggest more to come. Proven to be able to stand shoulder-to-shoulder with scene heavyweights, new material showcases another confident stride forward, compounding the cyber-punk swagger of Very.Bad.Things & pimping it’s ride dramatically. With a third album and European & US tours planned for 2013, the Deviant UK roller-coaster seems to be fuelled by an even greater drive to go forward, an even greater ambition.
In January 2013, Deviant UK signed a two album deal with legendary Chicago-based label WTII Records.
No glass ceilings. Strap yourself in – the best is yet to come from Deviant UK.